Choosing the best bulk SMS partner is a work that belongs to the one who has spent some time in and around this service.

Yet there are some points that could help you find a credible SMS provider-

  • Make sure it has WHITE routes for its connections and not the black or grey ones. (Black are the illegal ones and grey ones are legal from one-end only, both ends up getting blocked later and you might lose your customers or even get penalized for using such gateways)
  • Check out the dynamism in SMS service or of the software it is using. A good provider would have easy customization ability
  • It should allow you to schedule your marketing campaign according to your requirements
  • Whether it is allowing you to customize your data and messages or not?
  • Whether it is providing you an unlimited number of messages or not?
  • The SMS service provider should allow the customers to opt-out easily.
  • Whether the software is filtering the DND customers automatically or not?
  • Should have zero or the lowest downtime.
  • Whether you are able to monitor the rate of data transfer anytime or not?
  • They must be readily solving any technical or marketing issue with no delay and must have a physical office.
  • It must provide different tracking tools to extract out the reports of different success metrics like how much they have received, opened, etc.
  • And make sure your service provider doesn’t have any hidden charges to levy.

These are some key points that’ll help you in choosing the best Bulk SMS provider