SEO (search engine optimization)
Search engine optimization is the key role player in overall digital marketing. Every search engine has its rules and guidelines set and keeps updating them with the time.
Now, we have to keep our website-design according to those guidelines and rules, so that the search engine, let us say Google, can read and find our website’s content appropriate and place it at the top position in SERP.
On-page and off-page SEO are the two main types of SEO.
Benefits of SEO
- It improves the website’s online presence
- The better the SEO, the better the SERP rank.
- It is cost-effective.
- Completely organic and doesn’t require any paid support like SEM.
