Google Ad Words is a PPC advertising or pay per click advertising that was created by Google in early 2000. Since then, thousands of people and businesses have created highly effective advertising campaigns allowing them to generate revenue, and selling a number of products and services through the web and search engines.
Google AdWords is one of the most useful methods of bringing traffic to one’s site, but the fact that Google AdWords brings assured traffic does not mean there is nothing more to be done. One needs to be an active participant in the AdWords Campaign and choose titles, provide descriptions and images, and understand keywords, conversion of keywords, and so on in order to utilize Google AdWords for earning profit. A failure to do so could lead to bankruptcy. Therefore, it is very important to manage a planned and effective Google AdWords Campaign for a Web site. This article will discuss the reasons why one can still use Google AdWords and how to implement effective ideas with Google AdWords for profit. The first section includes the importance of Google AdWords, followed by the reasons behind the popularity of Google AdWords, and how you can use it effectively. Before going into the benefits of using Google AdWords, let’s observe the major importance of the Google AdWords campaign.

Importance of Google AdWords

Google is the largest search engine on the Internet, and to use the Internet as a profit-making source, one needs to use Google. The more smartly you use it, the more benefits you will reap. Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic through the use of proper keywords. When these keywords convert to business and sales, the traffic driven from Google AdWords is converted to profit. Many factors contribute to Google AdWords’ success as a method for Web sites to earn profit. Google AdWords’ location targeting enhances the importance of the campaign all the more. Location targeting is one of the most important and useful components of implementing a successful PPC campaign. This determines in which location a particular ad campaign will be shown and thus one can customize ad displays per location. .

Advantages of Google ad words

Although AdWords is not as new as we might imagine, many people are still unaware of the advantages that this system can bring to their businesses. That’s why we share this with you, offering some advantages that AdWords brings to advertisers:

  • Measurement and analysis: There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI).
  • Pay per clickAs perhaps you know, with AdWords you only pay when someone clicks on your Ad. Unlike other types of ads such as banners CPM or income, usually people who click are interested in what you have to offer. Goodbye to the days when you paid a lot for advertising that your potential customers couldn’t see!
  • Maximum Relevance: Another great advantage of AdWords is that you can make your ads highly relevant, and to only be shown to people who are looking for something very related to what you’re offering. You can choose which keywords you want your ad copy to have, and that way attract high relevant targeted traffic which is already interested in what you are offering. The more relevant your ad is, including the keywords that searches would type in the search engines, the better the results you will achieve with your campaing, as the click through rate will be high, and the conversion will follow.
  • Remarketing:Google remarketing, also known as retargeting, has been chastised in the media for the excessive frequency and poor targeting of the ads. However, if the audience is grown and cultivated correctly, there is a huge advantage for advertisers to recapture their audience’s attention elsewhere. Retargeting involves showing paid ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network.

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